Antavo
v/ Zsuzsa Kecsmar – CMO and Head of Partnerships, Co-founder Antavo Loyalty Management Platform
Contact: zsuzsa.kecsmar@antavo.com

Oculos
v/ Kristian Marthinsen – Head of Sales & Marketing
Contact: kristian.marthinsen@oculos.no
og Truls Røise – Senior Strategic Advisor
Contact: truls.roise@oculos.no

Is your loyalty strategy ready for the new year?

Welcome to our first webinar of the year! Now is the time to finally get started with a new loyalty program, or to upgrade your existing one! Together with Antavo, we will talk about what trends we envision in the development of loyalty programs in 2023, and the effectiveness you can expect. We will also provide specific recommendations for what you should do to succeed – today and in the future.

Program:

09.00–09.05: Introduction
Kristian Marthinsen, Head of Sales & Marketing at Oculos, will introduce today's agenda and speakers.

09.05–09.30: Global findings for loyalty programs in 2023
Did you know that 8 out of 10 companies are looking to revamp their loyalty programs? Or that 71.4% of program owners who have revamped their program in the past two years are satisfied with it? 

Zsuzsa Kecsmar, Co-founder and Chief Strategy Officer at Antavo, presents statistics and key trends defining the current and future loyalty program landscape. We take a deep dive into exciting findings from Antavo's Global Customer Loyalty Report 2023.

09.30–09.45: Loyalty programs effectiveness and our recommendations for 2023
Are you considering developing or revamp your customer and market concept? What objective should you have when introducing a loyalty program, what impact can you expect and what is measurable?

Truls Røise, Loyalty Specialist & Strategic Advisor at Oculos, will take a closer look at which measurable and non-measurable effects your loyalty program can give you. 

09.45–10:00: Q & A
We answer questions from the audience.